Tech, Finance

Caccao

Caccao connects social media with the financial market, creating tools that enable Finfluencers to monetize their audiences on a recurring basis and helping financial companies significantly reduce Customer Acquisition Cost (CAC). The brand blends technology, community, and strategy to turn digital interactions into tangible results.

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We built Caccao’s visual identity from the ground up, designing a proprietary symbol and typography, defining strategic colors to attract the target audience, and establishing visual anchor points to ensure consistency. In addition to the logo, we created the official website and a set of materials for various touchpoints, ensuring cohesion, recognition, and clarity across all brand interactions.